Customer Management Skills in Digitalizing B2B Markets

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Customer Management Skills in Digitalizing B2B Markets

Customer Management Skills in Digitalizing B2B Markets is a project to design an empirically validated skills model for Business-to-Business customer management skills and a post-graduate level curriculum and program guide for developing these skills. The project has the following objectives:

  • Develop an up-to-date, comprehensive, and empirically validated model of skills in B2B customer management in a digitalizing world.
  • Develop a post-graduate course curriculum and program guide, including program-intended learning outcomes, appropriate pedagogy, and evaluation strategies.
  • Disseminate the results of the project for a broader community. The project will develop a self-assessment tool for customer management skill evaluation and prepare an introductory Massive Open Online Course (MOOC) on upskilling and reskilling.

 

The project is run as part of an international consortium of 5 universities:

  • Universiteit Twente (The Netherlands) - project coordinator
  • Kozminski University (Poland)

  • Westfaelische Wilhelms-Universitaet Muenster (Germany)

  • Technische Universitaet Graz (Austria)

  • Alba Executive Development And Applied Research In Business Administration (Greece)

 

The project started on 12.05.2022 and is scheduled to end on 14.04.2024. This project has been funded with support from the European Union.

More information  www.custmas.eu